What Is The Open Graph Protocol?

Marketers create a lot of content. Yes, content is king, but a king is powerless without followers. So, what’s the first thing that comes to mind when you want to reach a broader audience with your awesome new post?

Sharing on social media, of course. The huge audiences of Facebook and Twitter make them the best platforms for sharing, but do you know how to optimize that outreach potential?

Facebook introduced Open Graph in 2010. It promotes integration between Facebook and other websites by allowing them to become rich “graph” objects with the same functionality as other Facebook objects.

Now, other social media sites also are taking advantage of social meta tags. All of the other major platforms, Twitter, LinkedIn, and Google+, recognize Open Graph tags. Twitter actually has its own meta tags for Twitter Cards, but if Twitter robots cannot find any, Twitter uses Open Graph tags instead.

How to implement Open Graph Meta Tags?

You can integrate OGP into a webpage by adding meta element into its <head>. In order to integrate OGP, you need to insert the prefix and define attribute by following this simple 9-step tutorial:

  1. First, you must highlight and add a prefix into the ’s <head>  element and highlight that the Open Graph Protocol is present in page code: 
    <head prefix="og: http://ogp.me/ns# fb: http://ogp.me/ns/fb# website: http://ogp.me/ns/website#">
  2. Then, you need to add the website or webpage title: 
    <meta property="og:title" content="Website title" />
  3. Add the description of the website (optimally, up to 156 characters including spaces) 
    <meta property="og:description" content="Website description" />
  4. Insert the tag with URL address of the page: 
    <meta property="og:url" content="Website URL address" />
  5. We need to highlight and determine URL of the image which is to be used while sharing and liking the Facebook page: 
    <meta property="og:image" content="Website image URL" />
  6. Write dimensions of the image from the fifth step: 
    <meta property="og:image:width" content="Website image width" /> 
    <meta property="og:image:height" content="Website image height" />
  7. Write the name of the website, blog, natural person, or company: 
    <meta property="og:site_name" content="Website name" />
  8. Add and determine object type by choosing the tag which best describes whether it is a website, personal portfolio, author, book, restaurant, blog or blog article, etc: 
    <meta property="og:type" content="Website type" /> 

    Currently available objects are the following: (website, article, book, books.author, books.genre, business.business, fitness.course, music.album, music.musician, music.playlist, music.radio_station, music.song, object, place, product, product.group, product.item, profile, quick_election.election, restaurant, restaurant.menu, restaurant.menu_item, restaurant.menu_section, video.episode, video.movie, video.tv_show, video.other). 
    *There may be some changes in the existing or adding new object attributes due to constant development of the Open Graph Protocol.

  9. The last, but not the least, is adding the ID of a private Facebook profile’s administrator number from which the Facebook page of the company was created: 
    <meta property="fb:admins" content="Facebook admin Id number" /> 
    or adding the ID number of the Facebook application which was created from the administrator’s Facebook account: 
    <meta property="fb:app_id" content="Facebook application Id number" />

You can Contact Me to discuss your website and social media strategy.

Some articles you might also be interested in...

Xiaomi Mijia 1080P 170 Degree Smart IP Camera with AI Human Detection
Xiaomi Mijia 1080P 170 Degree Smart IP Camera with AI Human Detection

I know this review is long, but I wanted to include all the details to help you decide. This smart security camera from Xiaomi had so much going for it, I still believe there a route for Xiaomi to redeem themselves and make this camera available to its full potential by issuing a firmware update to remove the restrictions and allow RTSP access from the Xiaomi camera.

Read The Article
How to buy bitcoin on Binance?
How to buy bitcoin on Binance?

Binance exploded onto the scene in the mania of 2017 and has since gone on to become the top crypto exchange in the world. The company is very dedicated to making the exchange the premier source for trading, there are many trading events all the time, and coin approval doesn’t come without solid review. This allows for an exchange where every coin on it is considered to some degree legitimate. Binance actually understands the mindset and ethos of the crypto-community and the mantra of decentralization, it’s no wonder that they have the highest trading volume in the world while being a relatively new exchange.

Read The Article
A smart bulb that works with the eWelink app
A smart bulb that works with the eWelink app

The Sonoff lightbulbs are very affordable and provide you with the basic functionality that a smart home needs. If the budget is tight and you don’t need all bells and whistles of the more expensive lights, Sonoff lightbulbs will do the job just fine. The prices start from $9.90 for the (plastic, White + color temperature) B02 B A60 and $12.90 for the fancy, pear-shaped B02-F-ST64 (glass, retro look, White + color temperature). As far as connected lights go, the prices are very attractive and Sonoff lightbulbs indeed are as inexpensive as you can get.

Read The Article