The Importance Of Social Engagement On SEO

Search engines like Google, Bing, and Yahoo are the most popular ways in which people search the Internet. Search engines rank the results by deciding which website, video, or image is most relevant to the user. Search Engine Optimization, or SEO, is an important way in which you can take advantage of the algorithms used by these search engines to make sure your content comes out on top.

While most websites simply make sure that certain keywords relevant to their potential visitor are dotted across every page, it takes a lot more than constant keyword repetition to make a for an effective SEO plan. It also takes an efficient, dedicated social engagement strategy.

Search Engines Care a Lot About Visibility on Social Media

From the 2.3 billion active monthly Facebook users, to the 40 million registered users on Vimeo as well as everything beyond and in-between, social media is a huge potential pool of customers, even for the most specialized of websites.

Link building, or creating as many links as possible to your website, is no longer the most effective way to drive up search engine rankings.

These days many search engines would rather take into account the number of people Tweet-ing, Yelp-ing, and blogging about your business. Google, for example, is all about the value you bring to customers. So you can claim up and down that yours is the best online store on the web, but if you do not have the numbers, the search engines do not care. 

Search Engines Do not Like Spam

Many search engines are wary of spam. They are just as dedicated as you are to making sure that users get the information they are looking for, instead of just social media accounts with links to more links and click-bait. Search engines do not just care about visibility on social media, but about the authenticity of that visibility.

Social media users tweeting organically about your service are far more valuable to your search engine rankings than spamming your social media accounts with links back to your website. Search engines are a business too, and they want to make sure that the service they offer is effective.

Social Media Users Trust Each Other More Than They Trust Marketers

Imagine if a person you did not know, told you to use a service you had never heard of. Now imagine if your friend asked you to use the same service. That is the difference between you doing the marketing for your website, and social media doing the marketing for you.

Social media users exist in interconnected webs, whether online or in real life. Penetrating a social media circle does not just mean connecting with the two or three dozen people within that circle. It means connecting with friends, family, admirers, and even fans. Not only will putting your marketing in the hands of social media increase traffic to your website, but it will also improve your search engine rankings in one fell swoop.

Conclusion

Not only is social media a quick and easy way to produce more traffic, it is also a valuable, crowd sourcing SEO tool. Engaging with social media allows you to reach out to, get to know, and grow your audience online. In increasing your authenticity and visibility online, your business becomes an entity that both potential customers and search engines can trust.

Feel free to Contact Me to discuss your goals and we can draw up a social media campaign.

Some articles you might also be interested in...

How to monitor the power usage of devices using a Sonoff Pow R2
How to monitor the power usage of devices using a Sonoff Pow R2

Sonoff Pow R2 is a 16A WiFi smart light switch that allows you to remotely manage and control your appliances and monitor your home energy usage. The WiFi light switch works like a power monitor, which allows you to keep track of 99% accurate real-time current, voltage and power on your app.

Read The Article
Xiaomi Mijia 1080P 170 Degree Smart IP Camera with AI Human Detection
Xiaomi Mijia 1080P 170 Degree Smart IP Camera with AI Human Detection

I know this review is long, but I wanted to include all the details to help you decide. This smart security camera from Xiaomi had so much going for it, I still believe there a route for Xiaomi to redeem themselves and make this camera available to its full potential by issuing a firmware update to remove the restrictions and allow RTSP access from the Xiaomi camera.

Read The Article
An affordable VPN that also comes with a Geo Blocker
An affordable VPN that also comes with a Geo Blocker

The internet is full of restrictions, censorship, privacy invasions, security breaches, and a host of unwanted entities trafficking in your personal data. Using a VPN is a great first step toward protecting your privacy online. Privacy is fundamental to a well-functioning society because it allows norms, ethics, and laws to be safely discussed and challenged. Without privacy, a free and open society can neither flourish nor exist.

Read The Article