Marketers create a lot of content. Yes, content is king, but a king is powerless without followers. So, what’s the first thing that comes to mind when you want to reach a broader audience with your awesome new post?
Sharing on social media, of course. The huge audiences of Facebook and Twitter make them the best platforms for sharing, but do you know how to optimize that outreach potential?
Facebook introduced Open Graph in 2010. It promotes integration between Facebook and other websites by allowing them to become rich “graph” objects with the same functionality as other Facebook objects.
Now, other social media sites also are taking advantage of social meta tags. All of the other major platforms, Twitter, LinkedIn, and Google+, recognize Open Graph tags. Twitter actually has its own meta tags for Twitter Cards, but if Twitter robots cannot find any, Twitter uses Open Graph tags instead.
How to implement Open Graph Meta Tags?
You can integrate OGP into a webpage by adding meta element into its
<head>. In order to integrate OGP, you need to insert the prefix and define attribute by following this simple 9-step tutorial:
<head>element and highlight that the Open Graph Protocol is present in page code:
<head prefix="og: http://ogp.me/ns# fb: http://ogp.me/ns/fb# website: http://ogp.me/ns/website#">
<meta property="og:title" content="Website title" />
<meta property="og:description" content="Website description" />
<meta property="og:url" content="Website URL address" />
<meta property="og:image" content="Website image URL" />
<meta property="og:image:width" content="Website image width" />
<meta property="og:image:height" content="Website image height" />
<meta property="og:site_name" content="Website name" />
<meta property="og:type" content="Website type" />
Currently available objects are the following: (website, article, book, books.author, books.genre, business.business, fitness.course, music.album, music.musician, music.playlist, music.radio_station, music.song, object, place, product, product.group, product.item, profile, quick_election.election, restaurant, restaurant.menu, restaurant.menu_item, restaurant.menu_section, video.episode, video.movie, video.tv_show, video.other).
*There may be some changes in the existing or adding new object attributes due to constant development of the Open Graph Protocol.
<meta property="fb:admins" content="Facebook admin Id number" />
<meta property="fb:app_id" content="Facebook application Id number" />
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